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Likeminded Access to Mental Health Support for All

How might we position Likeminded as the essential mental well-being ally for businesses, creating a brand that reflects inner strength and instills trust, humanity, and approachability?

Likeminded

Likeminded is a digital platform that provides employees with fast, easy, and secure access to various high-quality mental health care formats, including individual sessions with therapists, webinars, group sessions, and on-demand content. They believe that in a world where companies champion mental health, individuals can realize their full potential and lead thriving lives.

Strategy

  • Research & Insights
  • Unique ways
  • Purpose, Mission, Vision
  • Value proposition
  • Personality traits
  • Verbal Identity

Visual Identity

  • Presentation Decks
  • Logotype, Typography & Colour
  • Brand Guidelines (Brandbook)
  • Social Media Templates
  • Stationery Design

Unalike Likeminded

“Together we tightened strategy and identity, then turned that into a design that actually carries the Likeminded values. The work stayed professional and still enjoyable.”

Franziska Schneider

Head of Marketing, Likeminded

01. concepts

What’s your mood today

Our goal was to create a brand reflecting inner strength through a universal visual language, instilling a sense of trust, humanity, and approachability. We crafted a visual narrative that evokes emotional flow, empowering individuals to recognize their inner resilience.

02. visual identity

Find your inner peace

The result is a transformative brand that serves as a cornerstone for mental well-being partnerships, inspiring self-realization and collective empowerment in professional environments.

Credits

  • Account Manager

    Sebastian Degenhart

  • Project Manager

    Tijana Ostojic

  • Brand Strategist

    Paula Espinoza

  • Art Director

    Porfirio Lopez

  • Designer

    Mario Gogh


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