We take Series A and B tech teams in Europe and the Americas from a muddy offer to a brand and a site buyers can use

Full branding programme

The long programme: research, a model, then identity and a site — so a dense product reads as one story.

Sprint

Four weeks, one startup. No queue of other clients in the same slot.

Subscription

A monthly seat: we act as an extra design desk so pace does not wreck the system.

Venture

A tighter pact: senior hours against equity, not a standard invoice.

The work that usually lands on the table

Brand Strategy

Strategy is the spine. It decides what you say, what you refuse, and why a buyer should trust the next slide.

Research & Insights
Brand Model
Positioning
Value proposition
Messaging
Verbal Identity
Naming
Visual Identity

Identity is the set of marks people can spot from across a hall: type, colour, and form that do not look rented.

Logotype, Typography & Colour
Visual Language
Illustrations & 3D
Art Direction
Brandbook & Guidelines
Motion Design
Brand Applications
Website

Sites here are built so an enterprise buyer can find the story, not hunt through decoration.

UX Design
Website Design
Responsive Design
Website Motion
Animations
Product

Product UI should feel like the same company as the website — usable first, then handsome.

UX Design
User Testing
Prototyping
UI Design
App Design
Interaction Design

Why serious is good?

1

Serial collaborators,

Jokes and warmth stay in the room so the work does not turn into a deck factory
2

a mixed bench,

these are colleagues you would still meet after the laptop closes. Culture is the filter.
3

run with care,

Decency is the method. At Series A the brand is a relationship, and care is faster than performance.
4

that will not ship generic.

Each brief gets a specific answer. No kit pulled from the last file.

Credibility has an impact in numbers

200+

Startups and scaleups on the books over ten years

95%

Still trading after we branded them

40+

Press that has covered clients includes The New York Times, Forbes, TechCrunch, Bloomberg, Hypebeast, and Business Insider

320M€

Follow-on capital in three years, including cheques from Y Combinator, Atomico, and Project A

Alexander Schroeder

Head of Marketing

Kelly Lübbers

Head Of Marketing

Yannick Simon

Brand Manager

Eve Halimi

Co-CEO & Co-Founder

Jeremiah Owyang

Chief Marketing Officer

“Clarion Form led us through a full rebrand after last year’s merger. Over six months they stayed close, from strategy through design, and the result still feels right. We're absolutely satisfied with the outcome - whether its the strategy work or the design part. I can absolutely recommend working with Clarion Form.”

“Clarion Form helped us bring our brand perception to a whole new level. At first the team challenged us to simplify our company's narrative to then provide us with a new web and corporate design that we feel confident with that fits to our values and our market.”

“As an early-stage team we needed a sharper identity on a short clock. Clarion Form brought strategy, craft, and a network of film, 3D, and web people that made the leap possible.”

“They lined up our mission and values with how we look and sound. The collaboration was easy from the first workshop to the last file.”

“They understood the market quickly and turned that into a brand and site that later won awards. Working with a spread-out team still felt tight, and the design kept moving.”

Scaleups across Europe and the Americas partner with us for our expertise in Brand Strategy, Identity, Websites & Product

Awarded by the best

The Webby Awards
- RLY Network
  Nomination
  Best Use of Web3 Technology
The Lovie awards
- Bluprnt
  Next Big Thing
  NBT Academy
  Clarion Form
  Reykjavik Fashion Festival
  Gold Lovie
  Silver & People’s Lovie
  Gold & People’s Lovie
  Gold Lovie
  Silver & People’s Lovie
German Design Award
- Reykjavik Fashion Festival
  Design Award Special
Awwwards
- Clarion Form
  Agency of the Year Nomination
  2020, 2021 and 2023
- Ascon Systems
  RLY Network
  Next Big Thing
  Radiant Studios
  Clarion Form
  Site of the Day, Developer Awards
  Site of the Day. Developer Awards
  Site of the Day, Developer Awards
  Site of the Day, Developer Awards
  Site of the Day, Developer Awards
FWA
- Radiant Studios
  Clarion Form
  FWA of the Day
  FWA of the Day
CSS Design Awards
- Ascon Systems
  Rly Network
  Next Big Thing
  Radiant Studios
  Clarion Form
  WOTD, UI, UX, INN
  WOTD, UI, UX, INN
  WOTD, UI, UX, INN
  WOTD, UI, UX, INN
  WOTD, UI, UX, INN
Red Dot
- Continental
  Brand Communication Award