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Bluprnt Liberating Humans from Pointless Work
Recognition
Bluprnt
BLUPRNT is an innovation consultancy focused on the digital workplace. It relentlessly puts the human at the core through a user-centered design approach. It specializes in creating solutions that streamline workflows, enhance productivity, and improve overall workplace satisfaction. By leveraging advanced technologies and innovative strategies, BLUPRNT aims to transform traditional work environments into dynamic, efficient, and human-centered spaces, empowering employees to focus on meaningful and impactful work.
Strategy
- Research & Insights
- Unique ways
- Purpose, Mission, Vision
- Value proposition
- Personality traits
- Verbal Identity
Visual Identity
- Illustrations
- Photography
- Presentation Decks
- Logotype, Typography & Colour
- Brand Guidelines (Brandbook)
- Social Media Templates
- Stationery Design
Website
- Development
- Motion Design
- UI Design (User Interface)
- UX Design (User Experience)
- Interaction Design
Human-Centered Innovation
“Clarion Form is an incredible branding agency. They helped us align our mission and values with our branding. Thanks, team you are a pleasure to work with.”
Dinu Manns
CEO & Co-Founder, BLUPRNT
Human First
At the core of the BLUPRNT brand is a dedication to putting people first. Recognizing that the most valuable resource in any business is its people, BLUPRNT develops digital workplace solutions that foster environments where individuals can thrive and reach their full potential.
A Human Touch for a Digital Brand
We infused the logo with a personal touch by incorporating a handwritten “u” into the BLUPRNT wordmark. This choice keeps the logo grounded and professional while adding a unique, human element to the brand.
The old brand
New Brand
It’s a blue world
The BLUPRNT brand is instantly recognizable with its characteristic blue. To balance this, we introduced a red accent that symbolizes the intersection of rational understanding and emotional, innovative transformation.
Hands-On Approach
The illustrations prominently feature hands, emphasizing the human and personal nature of the brand. These visuals create an approachable feel and are integral in explaining BLUPRNT’s processes and services.
Bringing Ideas to Life
We extended BLUPRNT’s mission through various brand applications, including a website, presentation decks, and social media templates. These tools showcase BLUPRNT’s commitment to enhancing the digital workplace with thoughtful and innovative design.
Credits
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Project Manager
Alexander Danelia
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Strategy Lead
Sebastian Degenhart
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Creative Director
Porfirio Lopez
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Designers
Manuel Bueno, Pierre Hubin, Caio Rossatto
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UX Designer
Bruno Vaz
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Motion Designers
Matheus Didier, Murilo Felipe
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Copy Writer
Sebastian Degenhart, Marco Rinke
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Photographer
Sebastian Linder
