Ascon develops easy-to-use, no-code tools that connect the real with the virtual world like never before in the so-called Industrial Metaverse – thereby making process automation accessible to anyone.
“Clarion Form helped us bring our brand perception to a whole new level. At first, the team challenged us to simplify our company’s narrative to then provide us with a new web and corporate design that we feel confident with that fits our values and our market.”
Head of Marketing, Ascon
The creative concept is based on turning a complex world into something that is easy to use and accessible for everyone. The visual language with its smooth, modular, and ever-changing design represents the idea of automating complex processes with ease.
We developed an empowering and inspirational visual identity and website that elegantly communicate the benefits of making process automation accessible to everyone. The logo combines hints of the previous logo’s heritage with a modular and flexible framework. The 3D backgrounds convey limitless potential, modularity, and real-time input.
The old brand
New Brand
We designed a comprehensive digital experience, including 3D graphics, animations, a website, and social media templates. These elements collectively highlight Ascon’s role as a pioneer in the industrial metaverse.
Account Manager
Sebastian Degenhart
Strategy & Copy Support
Marco Rinke
Project Manager
Tijana Ostojic
Design Lead Support
Amadeus Estifanos
UX Designer
Bruno Vaz
Copy Writer EN
Paula Espinosa V
Copy Writer DE
Dieu Thanh Hoang
Motion Designer
Matheus Didier
3D Designer & Animator
Dimitri Paiva
Visual Designer
Huy Phan
Photographer
Martin Pötter
Sound Designer
Mika Novo